Tag: Employee Engagement

Case Study: How Adobe, SMA, and Ivy Created Fun-Filled Welcome Kits with Exciting Games

Welcome kits have come a long way from the usual pens and diaries. In today’s fast-evolving corporate world, creating a strong and memorable first impression is no longer optional; it’s essential. While traditional swag still has its place, it often lacks the excitement needed to truly engage recipients. At BrandSTIK, we believe in transforming ordinary welcome […]

Corporate Gifting Statistics That Show What Works

Corporate gifting used to rely on instinct. Someone picked a product. Someone approved a budget. Boxes went out. And everyone hoped the gesture landed well. That approach doesn’t hold anymore. In 2026, organisations are far more deliberate. Gifting programs are now shaped by participation patterns, operational feedback, and what actually gets used over time. The […]

Annual Corporate Gifting Trends & Predictions

Corporate gifting has quietly shifted roles. What once sat under administration now influences engagement, retention, brand perception, and culture. Across large organisations, gifting is no longer treated as a seasonal activity. It is planned annually, reviewed strategically, and measured for impact. Looking at how enterprise teams design gifting programs today reveals clear patterns. These are […]

What Top Companies Do Differently with Corporate Gifting

Corporate gifting rarely fails because the gift was wrong.It fails because the thinking behind it was shallow. In many organisations, gifting is still treated as a checklist activity. Something to do at Diwali. Something HR remembers after onboarding is complete. Something procurement is asked to figure out quickly. Top companies approach it very differently. They […]

Tech Gifts Employees Actually Use Every Day

Tech gifts are easy to get wrong. They look impressive on a catalogue page, sound exciting in internal decks, and tick the “modern” box quickly. But once they reach employees, many of them quietly disappear into drawers, backpacks, or cupboards. Across corporate gifting programs, one thing shows up again and again.Employees do not reject tech […]